Women founded. Made to last.

Comfort without compromise since 1977.

It's Electric
A y2k inspired print for this wild year
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ECO Rx™

Your prescription for comfort

Pro Tip:
Pair Daily Lace underwear with a bralette or cami

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Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to our fans and to our planet.

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