Simply Stunning
From everyday essentials to statement pieces — get ready to fall in love
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Women founded. Made to last.

Comfort without compromise since 1977.

Can't be beat
Build a strong foundation with our core collection
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Multipacks

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Loved by you

Our world famous thong has been made by women, for women since 1977

Pro Tip:
These comfortable staples are not to be missed.

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Integrity
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Our Values

Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to our fans and to our planet.

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