Eco RX™
Your prescription for comfort
Shop now
Glowing garden
Start your day off bright, in styles that fit just right
Shop New Arrivals
Women founded. Made to last.

Comfort without compromise since 1977.

Recommended Just For You

View all

Lustrous and Utterly Divine

Discover Signature Lace for flawless comfort.

Pro Tip:
Pair Daily Lace underwear with a bralette or cami

View all

Shop by Colour


Our Values

Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to our fans and to our planet.

Trending This Week

View all

Shop our Instagram