Comfort is our north star. Colour is our muse.

We've been behind women since 1977 and, just like our undies, we're staying put.

Home of the game-changing, famously comfortable thong, Hanky Panky is loved by celebrities and stylists, sold in over 70 countries, and relied upon by millions of fans

Fiercely faithful

In nearly half a century of crafting lingerie, through new styles, fabrics and every colour imaginable, some things have never changed. Our stitch count stays sky high. Our fit obsession remains obsessive. And we’re still meticulous about every stitch, every seam and every rose in our lace.

Pay it forward

We’ve never chosen empire building over people, planet and ethics. Rooted in integrity, our values have never wavered. We support slow fashion, sustainable practices and fair rewards. Since 2017, our company has been owned by all our employees.

It began with a hanky.

Parsons-trained designer, Gale Epstein, had long been repurposing vintage clothing for her Recycled by Gale line when, in 1977, her unconventional eye landed on embroidered cotton handkerchiefs. Making a bra-and-bikini set for her friend Lida Orzeck, she was intrigued by the idea of turning the modest Victorian-era fabric into a more empowering statement.

Orzeck saw an opportunity in her beautifully tailored gift. As did Lord & Taylor’s Buyer, placing an order of 144 sets. And the rest, as they say, is history – quite literally, an original version of the set lives in the Metropolitan Museum of Art’s permanent collection. See it here

The thong that started a thing.

In 1986, Hanky Panky changed underwear history by inventing a thong that achieved the unimaginable; it could not be felt. In 2004, when the WSJ called our patented signature fabric 'lace butter', a legend began. We now sell one thong, on average, every 10 seconds across the world.

Our facts. Your figures.


Born in New York


Launch of the thong


Product number of our famous thong


Yards of thread in our original rise thong

45.6 M

Thongs sold globally


Underwear silhouettes


Fabrics that our underwear is available in


Countries where Hanky Panky is sold


We've featured this many prints


Our colour archive


Our Values

Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to our fans and to our planet.

We encourage freewheeling confidence in all women.
In being your own original.
We stand with those who live life in glorious colour.
In proudly matching your undies to your outfit and your pattern to your mood.
With following fashion and following your own path.
With starting out and starting over.
Your days are made for greatness, our undies are made to last.

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